Vidre+™
Quality that lasts
As experts in the protection of crops, we know like no other that the potential of your fruits and vegetables largely determines the success of your business. We also know that you strive to deliver the cream of the crop every single day.
Vidre+ is here to make things easier for you. This innovative system gradually releases 1-MCP (1-Methylcyclopropene), a plant-growth regulator, to keep your fruits and vegetables up to par with industry standards for longer. One sticker per box will protect produce from ageing prematurely and safeguard the quality of your crop.
Stem BrowningSummary of 3 trials after 21 days of storage |
• Stem browning reduction average in % compared with non-treated:
- 29 %
• Indirect effect on Botrytis reduction:
- 9 %
• Clear impact on shattering:
- 29 %
Representative pictures after 3 weeks of storage |
Consequences of having a greener stem longer.
• Better physiological state of the fruits
• Reduced development of decay (Botrytis and Mucor)
• Shattering reduction
many internal trials confirm these results
How Vidre+™ worksFruit releases a natural hormone, ethylene, which triggers the ageing process when it attaches to an ethylene receptor in the produce. The 1-MCP released by Vidre+ stickers keeps ethylene from doing so by blocking that receptor, thus slowing down the fruit’s ripening process and increasing its shelf life. The result? Longer sales windows for your high-quality produce. And demanding retailers and consumers falling in love with the quality and look of your fruits and vegetables. |
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Enhanced packaging
(any existing packaging can have an extended freshness function regardless of size or type)
Vidre+ stickers can be applied to your packaging when packing the fruit. Furthermore, they can be fully tailored to your needs.
Simply apply one sticker to each package of fruit and let Vidre+ do the rest. The perfect solution for high-quality produce and steady revenue year-round.
Easy application
Fruit is a delicate natural product, meaning it will continue to ripen after it is harvested. However, fresh fruit is most appealing to retailers and consumers. Therefore, the quality of the produce that is distributed is vital to the revenue of packers and wholesalers.
Fruit with an extended shelf life can be stored and sold over longer periods. Vidre+ makes that possible. Click the button below to learn more about what Vidre+ can do for packers and wholesalers.
Extended produce quality
Consumers have an eye for quality, wanting only the best. However, that means a lot of produce gets rejected before it even hits the shelves. Or that it barely gets to be on the shelf before it is tossed.
By extending the shelf life of produce, Vidre+ prevents that unnecessary food waste. Click the button below to learn more about what Vidre+ can do for retailers and supermarkets.
Increased profitability
The quality of crops is what makes them marketable. Because consumers are so critical of produce quality, high-quality fruit has the best chance of getting sold. Vidre+ can limit post-harvest losses by slowing down the ageing process. That keeps the quality high for longer and increases profitability.
Janssen PMP is here for youWe are committed to learning from your experiences and creating a product that suits your needs and protects your business while reducing food waste worldwide. Nothing is more important than making sure you and everyone else benefits as much as possible from our products. |
Relieving the pressure on the planet, one step at a timeA huge part of the methane produced in landfills comes from food waste. By implementing technologies to increase shelf life, we limit the chances of produce ending up in those landfills. We believe that we can all step up our game to relieve the pressure on the planet, which is why we partner up with other experts in the field, such as Fresh Inset. Together, we can start making a difference. |
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